Working closely with Threepipe, Mobsta and Aircards, this AR game gives users a taste of what The Hundred will be like, from the gameplay format through to in-game visuals and personalised kits. Jonathon Webb, Brand Manager – The Hundred said “The Hundred has innovation at its heart, so working on an augmented reality game to drive engagement among our target audiences is a really exciting opportunity and a great addition to our wider campaign. The experience created for the ECB is a never-seen-before use of the technology to create a highly interactive cricket gaming experience. The Hundred - a new 100-ball cricket competition, worked with Aircards to create an epic game and new user experience to promote the launch of the competition this summer.
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